The world’s best darts players have urged fans to use a 30-second online checker to take action against one the UK’s deadliest cancers.
Ahead of the World Darts Championship, the initiative — dubbed ‘The Big 180’ — has also seen tournament sponsor Paddy Power announce it could donate up to £1million to Prostate Cancer UK.
In a bid to improve diagnosis and treatment of the disease, which kills more than 11,500 men in the UK every year, stars including Gerwyn Price and Gary Anderson have asked fans to use the charity’s checker to calculate their risk of prostate cancer.
The initiative has also been endorsed by cross-party MPs and former Prime Minister Boris Johnson’s wife Carrie Johnson.
Last month, tournament sponsor Paddy Power fooled top players, including legend Phil ‘The Power’ Taylor, into believing it was going to turn the treble 20 on the dart board from its traditional red to green — before revealing it was a stunt to highlight the dangers of prostate cancer.
In a bid to improve diagnosis and treatment of prostate cancer, which kills more than 11,500 men in the UK every year, stars including Gerwyn Price (bottom row, second right) and Gary Anderson (top row second right) have asked fans to use the charity’s checker to calculate their risk of prostate cancer
The initiative has also been endorsed by cross-party MPs and former Prime Minister Boris Johnson ‘s wife Carrie Johnson . Last month, tournament sponsor Paddy Power fooled top players, including legend Phil ‘The Power’ Taylor, into believing it was going to turn the treble 20 on the dart board from its traditional red to green — before revealing it was a stunt to highlight the dangers of prostate cancer
The bookie will donate £1,000 to Prostate Cancer UK every time one of the players hits the maximum 180 score during the forthcoming championships at Alexandra Palace in North London, which runs from December 15 to January 4.
In a campaign video shared across social media involving the sport’s top stars, they said: ‘As a darts player, there’s nothing more I prefer than hitting the perfect checkout.
‘And speaking of checkouts, here’s another checkout that all us men should do as well.
‘We need to check our risk of prostate cancer. One in eight men will get prostate cancer.’
They added: ‘While I’m checking out at Ally Pally, you should get checked out too.
‘Take the Prostate Cancer UK online risk checker. It’s easy.
‘It takes 30 seconds. But it might just save your life.’
One in eight men develop the disease at some point in their lives, with more than 52,000 men diagnosed each year.
But 9,000 men a year are diagnosed once it has already spread, making it the second most common cause of death from cancer in men after lung cancer.
Experts are in agreement that early detection is key to boosting survival rates.
However, with no national screening programme, progress has been slow in bringing numbers down.
After 901 maximums were scored at the tournament last year, it is hoped that record will be smashed in December and Paddy Power could pay a £1million to Prostate Cancer UK.
Paddy Power says the money raised will fund lifesaving research for men affected by the illness.
The campaign was launched last month by the winner of the 1993/94 PDC World Darts Championship Dennis ‘The Menance’ Priestly — who was treated for the disease after being diagnosed in November 2007.
The charity’s risk checker involves just three quick questions including your age, your family history of the disease and ethnicity to determine if you carry any of the risk factors.
It then provides information on how men over 50 can access a free prostate cancer check and the opportunity to receive further information via email.
This includes links to what you could ask your GP, contact details for the charity’s specialist nurses, and further resources on symptoms of the disease.
Paddy Power (left) was pictured with ex-pro darts player and prostate cancer survivor Dennis Priestly (centre) alongside Prostate Cancer UK’s Matt Holdstock for the launch last month
The campaign was launched last month by the winner of the 1993/94 PDC World Darts Championship Dennis ‘The Menance’ Priestly — who was treated for the disease after being diagnosed in November 2007. Pictured, Paddy Power (left), ex-pro darts player and prostate cancer survivor Dennis Priestly (centre left) alongside the competition’s reigning champion Michael Smith (centre right) and Prostate Cancer UK’s Matt Holdstock (right) at the launch
After 901 maximums were scored at the tournament last year, it is hoped that record will be smashed in December and Paddy Power could pay a huge £1million to Prostate Cancer UK. Paddy Power says the money raised will fund lifesaving research for men affected by the illness. The world’s top players will be competing for the Ballon D’Art
The risk of prostate cancer increases as you age, with most cases developing in men aged 50 or older, the NHS says.
Symptoms can include needing to urinate more often, having to wait longer before you can pass urine, erectile dysfunction, blood in urine, weight loss or any new and unexplained lower back pain.
After discussing symptoms a doctor is likely to ask for a urine sample to be checked for infection and a blood sample to test the level of prostate-specific antigen (PSA), which can be used to diagnose prostate cancer.
The Daily Mail recently relaunched its End the Needless Prostate Deaths campaign in a bid to improve diagnosis and treatment of prostate cancer.