Anne Hathaway Gave Her Boho Minidress a Coachella Spin to Promote The Idea of You at SXSW

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Written By Paklay Zablay

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Anne Hathaway made a triumphant entrance at the SXSW festival in Austin, Texas, to present her latest project, The Idea of You—the long-awaited movie largely believed to be based on a Harry Styles fanfic—that will hit Prime Video on May 2.

To kick off this promotional tour, the star of The Devil Wears Prada opted for a rhinestone-encrusted minidress from French fashion house Patou’s spring-summer 2024 collection. While the garment featured a ribbon across the chest on the runway, Hathaway and her stylist, Erin Walsh, dispensed with it to give the dress a more standard baby doll silhouette.

Anne Hathaway at SXSW 2024 in a Patou minidress on March 16, 2024.

Rick Kern

It’s a fun and relaxed look in every way. And not coincidentally, the runway where this dress was presented alludes to dopamine dressing. “To me, fashion should bring a smile,” Patou’s creative director Guillaume Henry told Vogue Runway of the collection in July 2023. “Considering the energy of what’s happening everywhere, my personal mood was wanting to put something to put a smile on people’s faces.”

Anne Hathaway’s dress in Patou’s spring-summer 2024 collection, presented on July 2, 2023.

WWD/Getty Images

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