Emily Ratajkowski is already rocking spring’s biggest hair trend—and when we say biggest, we mean that literally.
Ratajkowski was seen sporting larger-than-life disco curls at Paris Fashion Week—a style that’s set to take over spring and summer hair trends. Already A-list approved, this do has attracted lots of fans in the first months of 2024. Kiernan Shipka, Blake Lively, and Keke Palmer have worn their own takes on the voluminous look.
Leaning into a more-is-more beauty ethos, larger-than-life disco curls are a stark contrast to the countless quiet-luxury trends we’ve seen in beauty this year. “The disco-curl trend is giving extra, over-the-top, and bold, and it’s so exciting as a hair dresser to see,” Sarah Potempa, celebrity hairstylist and founder of The Beachwaver Co., tells Glamour. “We’re seeing such a large contrast between this style and tamer, sleek trends.”
As for what’s inspiring the bigger-is-better movement? Potempa points to the rise in beauty tutorials on social media. “On top of just feeling creative, social media has helped give tips and tricks surrounding hair care that has encouraged so many people to improve their hair care routines and begin to see real changes in the health of their hair,” she says.
“Once you have a system like that down, you can have so much more fun with styling your hair!” Potempa says. It’s true: Curling your hair is not unlike riding a bike in that way.
Equipped with more beauty know-how, consumers are also becoming increasingly open to embracing texture and volume, says celebrity hairstylist Joseph Maine, cofounder of Trademark Beauty. “Last year we saw a lot of bouncy blowouts, hot rollers, and Velcro rollers,” he says. “This disco curls look pairs that voluminous blowout with an equally voluminous curl.”